ATT and Sprint are recycle thier phones. The companies are compared but sustainability is not a competition but enabled plan to drive efficiencies within the company's ecosystem. "Sorry, Wrong Number: AT&T’s Recycling Claim Doesn’t Add Up" reports Sustainable Business Forum. The competition is not corporate wide but internally. When companies manage their supply chain, stakeholders adn resources efficiently targets are met that match their organizational infrastructure.

Sprint & ATT

"Sprint is not the biggest cell phone company, but it is the most environmentally-friendly by most accounts. Sprint ranked No. 3 of all US companies in Newsweek’s annual Green Rankings, well ahead of rivals AT&T (28) and Verizon Communication (54). It offered in-store recycling of mobile devices before AT&T or Verizon. And when an independent research firm, Compass Intelligence, compared the recycling and reuse programs of the major carriers, Sprint came out on top. What’s more, Sprint’s CEO, Dan Hesse, personally has led the company’s efforts, as I learned when we met a couple of years ago. [So I was puzzled to see a recent AT&T press release with the headline: AT&T Customers Break World Record for Recycling Wireless Devices. The release said:

By recycling 50,942 devices during a one-week period, AT&T* customers broke the world record for collecting the most wireless devices in a week as certified by Guinness World Records.

It also noted AT&T collected about three million cell phones for reuse and recycling in 2011. The release got a lot of attention, and was widely and uncritically covered–here at the Mother Nature Network, here at Treehugger and here at Environmental Leader.

There’s just one problem.

This so-called world record is all but meaningless. Sprint almost surely recycles a lot more cell phones than AT&T, although direct comparisons are impossible.

Consider: AT&T says it collected 3 million cell phones for reuse and recycling in 2011. Sprint says it collected 11 million in 2011–an average of more than 200,000 a week."

Managing sustainablility can be complex while undr the spot light to change rapidly. Sustainability is an enabled plan of continuous impporvements that reflect the organizations infrastructure and fedback loop. Sustainability is counterintuitive to any other process or system change of the past. Knowledge, data and resources are purposed actiions measured and integrated across platforms for synthesis.