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    Entries in LAND sds Green CEO on Green Business (1)

    Tuesday
    Nov222011

    Recycle Bank Quantifying Green

     

     

    Written by Dr. Tyra Oldham

    November 22, 2011

     

    Green companies as did search and open source are pushing the boundaries of innovation for environmental outcomes.  Recyclebank has open doors to sustainable integration for commercialization.  “Motivating Everyday Green Behavior With Real Reward” from PSFK brings attention to the green development of service solutions.

     

    “In 2005, Recyclebank took its first steps by launching a pilot home recycling rewards program in Philadelphia.”

    “Today, Recyclebank has millions of members in the United States and the United Kingdom, and with our recent acquisition of Greenopolis in October 2011, they became the leading online recycling rewards program in North America.”

    Recyclebank is an online platform that rewards individuals with points and cash rebates for making environmentally conscious decisions both on and offline. Users register with the site and can commit to a number of pledges that include using less energy, increasing their at home recycling, or learning how they can be more environmentally friendly in their neighborhood. The platform rewards every-day decisions with grocery store savings, drugstore coupons, and discounts from participating brands”.

    PSFK states, companies such as, “Kashi and Ziploc have really pioneered their partnership to motivate people to recycle their packaging.” 

    “Recyclebank motivates people and communities to take everyday green actions, such as recycling, saving energy, taking more sustainable transportation or learning about how to live greener lives.  We offer points to our members each time they take one of these actions, which they can then redeem for rewards. And today, we have more than 3,000 local and national rewards partners in our roster, including companies like Ziploc®, AVEENO®, Kashi® and Brita®.”

    The goal of these green companies spurs environmental concerns amidst profit. The objective to generate ideas around waste reduction to spur collaborative agreement on energy, lifecycle, recycling and conservation is a company worth watching.

    The opportunity is not only for the large corporate structures but within small to midsize companies to participate which is the larger impact. It is great on the books to show Ziploc and Kashi but in reality small companies are the largest pool of companies in the marketplace.

    Recylebank has to draw down and determine is recycling growth the focus or the investment push. Companies like Recyclebank are big targets for the VC’s and investment companies. As of ole’ innovation companies have been powered by the investment capital than sales growth.

    “Recyclebank realized early on that the digital medium would be key in motivating people on a mass scale to change their behaviors.”

    The larger sea of opportunity is to convert companies to the recycle way to bring about green mindshift thinking to produce sustainable companies that will be the employers and innovators in business. The issue is with the vast amount of websites many small businesses have failed to critically occupy the internet space. The cloud is obtuse and not a real operating space. The digital divide remains firm; and therefore, the objective to capture this large market is a challenge but a worth managing for the long-term.

    Further,

    The cost of technology is still not affordable, despite price reductions as the cost of fuel, energy and food have increased with the cost of living. Technology is not accessible.  

    If it is Recyclebank’s role to gain ‘meaningful partnerships’ that courtship must go beyond the visible dates. They must think as Match.com and eHarmony that the pool of matches are broad and companies are also looking for viable dates (matches) that address their needs for environmental and sustainable impact.

    From The Green CEO of LAND sds.