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    Dr. Tyra Oldham Provides a Look inside the 2012 Content Marketing World Conference

    The 2012 Content Marketing World Conference provided an outstanding opportunity to look into the innovative future of what content management and marketing has to offer. Fortunately for us, Dr. Tyra Oldham, a partner in Augmentext and an experienced business professional, leader, consultant and educator in sustainability, business and business solutions was in attendance.

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    LAND sds SUSTAINABLE DEVELOPMENT SOLUTIONS WHITE PAPER on the importance of sustainability for business and government.


    LAND sds on Green Consulting

    Written by Darricka Carter

    Projects operate under traditional grey framework. The outcome is met but yet, the environment and resources could have been considered to produce a sustainable integrated plan.

    According to Deloitte Consulting,

    “companies are falling short in recognizing the impact of a critical business component for survival: “going green.”” 

    Green consulting provides the opportunity to drive sustainability and green outcomes.

    Green consulting assists in monetizing, assessing and managing the environment, energy, resources, technology, the facility, systems and development rollout to drive value, and ROI for sustainable outcomes.

    Dr. Tyra Oldham, Ceo of LAND sds said,

    “Green consultants solve the problem of green beaconing optimizing  data, process, systems, resources, design and waste to high value outputs that integrate the dynamic parts of any project to produce lean, collaborative and measureable outcomes."


    The Green Entrepreneur  

    Wriiten by, Dr. Tyra Oldham

    By Dr. Tyra Oldham

    This is a refocus of the ‘Going Green and the Entrepreneur’ which shared the “expectation of businesses by numerous stakeholders - society as a whole, governments, employees, clients and customers - is that they operate in ways that are not harmful to the environment.”

    This may not be 100% possible but in today’s business environment the Green entrepreneur can promote systems, processes and methods that protect the environment and produce sustainable solutions that impact all aspects of doing business.   This method or mode of operating is a shift from its predecessors and how big business has achieved growth. It is possible to grow, make and be green.

    The article pointed out that there are “large scope and vast number of environmental issues and opportunities are staggering.” Most of the time the first things to consider are around energy efficiency and recycling which are now commonplace and are the basic applications in going green. 

    The bigger steps and are in considering the “green buildings, cleaning, design, procurement, marketing as well as environmental management systems, supply chains and water conservation.”  Green entrepreneurs considering these factors are at the beginning of the green model.

    The article states, “Where to start making a difference can at times be overwhelming, but it's certainly not impossible. Entrepreneurs are known for their innovation, new ideas, and creative thinking. This is probably one of the best groups to lead the way and make a significant impact on how businesses operate.”

    This is true! Green entrepreneurs are in many cases innovators and creative integrating systems of new and old into environmental, sustainable and energy technologies that produce solutions that better society.  We believe green entrepreneurs are “Innotechs” – innovative technologist that produce systems that overlay on top of current structures to produce new designs, processes, systems and outputs that produce efficiencies that may not currently exist. 

    “The benefits to businesses that operate in the green are numerous. Begin with the three R's: reducing, reusing and recycling. Each one cuts costs to varying degrees. Out-green your competition and give yourself a competitive advantage: when your clients and customers are expected to be environmentally aware” in consideration of the supply chain and suppliers.

    The green entrepreneur is driven to serve and can deliver creative new services and products that respond, respect and restore and promote green issues. This drive toward green creates a niche’ for the company and/or entrepreneur.

    “Even though the benefits of going green are attractive, it's not always easy to home in to the initiatives that provide the most efficient green results. Given the massive amounts of information, resources, and programs to assist the entrepreneur in integrating environmental methods into their overall business strategy, it's evident that there really is no right way - or one way - to do it. "Ways" can overlap and the "right way" is actually a mix and match of environmental programs that complement one another, depending on the type of business or service offered.”

    It is factual that going green does not provide a road map. It is organic, intuitive, innovative and determining a focus that delivers impact to the green industry on a small or large scale.  Going green for entrepreneurs is a practice to continually improve on the integration of green every day until a company operates as 100% green. 



    The Relationship Between Cloud Computing and Sustainability  

    Written by, Dr. Tyra Oldham

    LAND sds Information- Microsoft , Accenture and WSP Environment and Energy collaborated to develop a white paper on the impact of energy use and emissions when IT moves toward cloud computing.  (Read the report) Companies thinking high tech energy efficiency can save 30%-90% on their energy usage.

    LAND sds as a Sustainable Green IT provider understands the strategic focus and critical need for companies to assess, analyze and optimize the energy efficiency of the IT System.  Sustainable IT is inclusive of the total computing system. IT has a huge cost on the energy usage within any company.  The larger and more complex the system, typically increases the energy usage. Moreover, companies need to analyze their processes and habits around computing that also drive costs and inefficiencies.

    “At the same time, sustainability continues to gain importance as a performance indicator for organizations and their IT departments. Corporate sustainability officers, regulators and other stakeholders have become increasingly focused on IT's carbon footprint, and organizations are likewise placing more emphasis on developing long-term strategies to reduce their carbon footprint through more sustainable operations and products.”

    Cloud computing is a solution to produce positive change and lead to sustainable solutions for organizations. Cloud computing promotes sustainability especially when companies with Big Data are in need of data synthesis, knowledge management and shared computing.  Organizations that seek short-to-long-term strategies to reduce their carbon footprint and energy usage can maximize their utility, lower costs, increase operational efficiencies and manage data more effectively by using the cloud and auditing their IT.  Organizations need to start assessing their current computing systems to promote and produce environmentally safe and healthy organizations for a sustainable future.